How to Create an Effective Video Marketing Plan for Your Personal Brand
Hat is the future of media entertainment? Your mind probably went right to your streaming service of choice: Netflix, Hulu, Amazon…and that would be correct. The creation of video platform services has completely revolutionized the entertainment business as a whole and had wide reaching effects elsewhere along the way. It is one of the driving forces behind the potential redefinition of Internet rights and provider laws.
Netflix, Hulu and Amazon in particular have shown the potential for video production with their huge list of smash hits from television to movies. Even comedy specials have become a common sight, featuring long time giants in the industry.
What does that mean for your brand? If you are thinking of entering the world of OTT, it could mean everything.
What Is OTT?
OTT stands for Over the Top, a type of video service that is streamed through some kind of Internet based service, either by subscription or on demand. The websites mentioned above are the most popular and far reaching examples, but they are not even close to the only ones. Some other sites you may or may not know about are Go90 and Crackle. SEO Services Leading Online Marketing Company and SEO Services in Johannesburg. Lead generation using Google Adwords, SEO and other PPC strategies. Professional internet marketing company in South Africa. We specialise in online marketing, SEO(Search Engine Optimisation), Mobile Apps and Web Application.
Of course, there are also channel specific site streams such as on MTV, HBO, Showtime, ABC, NBC and just about every other network out there. Though these often require either an extension to another service, which is a paid subscription through the site or a cable television service like Fixity that allows you to connect online.
YouTube has been getting on the bandwagon for few years and creating original series by supporting popular channels or recording media, now offered for paid subscribers of YouTube Red.
All of these websites and services are examples of OTT in practice, though there is sometimes some controversy about what constitutes “true” OTT. For the sake of this discussion, we will use the broader definition.
OTT Content Marketing Ideas for Disruptive Brands
These days, every brand is a publisher:
Consumers now have many places to access on-demand content across paid, owned, and earned channels. Marketers recognize that this creates a demand for much more content, so they are beginning to behave more like publishers, which is a pretty big shift. Internships Yourjobs provides listing in Learnerships, Internships, Bursaries and Jobs vaccancy in Southern Africa. Relevant Learnership programmes are available as advertised by both the public and the private sector. Visit: www.yourjobs.co.za.
The OTT model is one of the most effective ways to turn your brand into a publisher, following the overall trend:
OTT gives you and your customer’s flexibility (which is something the consumer already expects from an online publisher): They can choose where they want to access your content from, what episode to watch, when they want to engage, etc.
OTT nurtures loyalty and keeps your customer perpetually engaged: As long as you publish more and more content, you’ll see your subscribed customers regularly engaged.
OTT creates a perfect additional conversion channel for those media that are not perfect for immediate sales (especially in some niches where purchase takes time and consideration). You wouldn’t expect a Face book user to buy a car right away but you could successfully get them join a subscription service educating them how to make a good choice, how to save on maintenance and more. Social media has created this need for the intermediate conversion funnel where you tie your potential customers to your brand first and only then try to sell them.